MEDIA + ANALYTICS

Reimagine Your B2B Media

Get more than ever from your digital media dollars by reimagining how and where you can best reach your B2B customers. Plus, by tapping into a full range of advertising, design, and marketing services, you can customize your ad creative on the fly as you optimize creative campaigns throughout the year.

The digital media and advertising world is always changing—literally every day—and with so many media channels and tactics to choose from, it can be overwhelming.

This is where we come in with decades of B2B media marketing expertise. Using analytics and data-driven insights for both traditional and digital media, we’ll develop a media & measurement plan designed to reach your B2B target audience, grab their attention, and get business results.

Even better, as a full-service digital and media agency, we’ll combine that thinking with creative content uniquely designed for each marketing channel to truly inspire action from your target audience.

Services

Media Strategy & Planning

Media Mix Modeling

Measurement Planning

Media Buying (Digital & Traditional)

Digital Media Optimization

Data Strategy & Decision-Ready Analytics

One Department. Not Two.

Media and analytics usually live in separate silos. That’s a problem, because your business goals don’t. Our Media & Analytics team is fully integrated, so your media and measurement is planned, campaigns are executed, and every single tactic is optimized with one thing in mind: blowing your KPI goals out of the water.

Waiting = Wasting

When your data is decision-ready, your campaigns can be optimized more quickly and your media budget can produce more business results. Instead of waiting to deliver a laundry list of insights in the next quarterly report, our team of analysts and campaign managers can act in real time to reallocate budgets, shift targeting, and optimize creative assets while campaigns are still live, and before your budget is spent. That means better performance today, and smarter insights for the next flight too.

We Give Proof, Not Promises

We don’t guess. We measure, model, prove and predict results by combining your media and business data with years of expertise and experience. By leveraging multi-touch attribution, incrementality testing, and predictive analytics, you’ll never be nervous walking into a board meeting again.

It’s pretty incredible to have a marketing partner that so seamlessly blends media and analytics with strategy and creative. When all of our digital marketing and advertising dollars are truly working together—creating content and optimizing it throughout the year—we’ve got hard-core numbers to share with the C-Suite. Proving what we’re doing in the marketing department is truly working.

Sean Hubbard

Marketing Communications Manager, Ditch Witch

When we first spoke with Littlefield Agency about digital marketing and media, we saw how much more reach and engagement we could get for our money by tapping into media channels that we’ve never tapped into before. But they’re never satisfied. Always bringing new thinking year after year. More impressive are the real conversions we see on our website and with our dealers.

Trent Guyer

VP Marketing & Digital Strategy, Grasshopper Mower

We’ve been so impressed with the thinking Littlefield’s digital media strategists bring to our B2B brand again and again. Just as important, they’re always measuring results and don’t wait until a quarter is over to optimize our digital media buys. They’re constantly adjusting to make our marketing and advertising dollars go further.