The Good Men Project recently highlighted Sam Littlefield, President and CEO of Littlefield Agency, for his leadership and his agency’s continued success in B2B marketing. The feature recognizes how Littlefield has taken the family-owned agency, founded by his father in 1980, to new heights—leading it to its most successful year yet in 2024.
A key to this success? A strong focus on workplace culture and adaptability.
“If you create a work environment in which people look forward to coming in every day—and give them the power to have an impact—you not only have incredibly happy employees; you get even better work,” said Littlefield.
This commitment has helped Littlefield Agency earn a spot among AdAge’s Best Place To Work for the second year in a row.
In addition to leading the agency, Littlefield was named the youngest chairman in the history of MAGNET, a global network of independent marketing agencies. His leadership style—described as a blend of player, coach, and servant leadership—has fueled innovation at both Littlefield Agency and within the industry.
“I want to be remembered as a boss who gave a damn about every one of his employees—a boss who was considered empathetic and one who inspired those to do great things professionally and personally,” Littlefield concludes. “Life is too short to sweat the small stuff. I try to remind our people of that every day.”
