Reimagining B2B branding

Welcome back to another episode of the podcast! This week, we’re celebrating an exciting milestone—Littlefield Agency has been honored with our second Ad Age Best Places to Work award! This recognition means the world to us because it validates something we hold near and dear: a great culture leads to great work. Happy, motivated people create outstanding results, and that’s a key ingredient to who we are as an agency.

Our one-word motto is “reimagine”, but what does that actually mean? Reimagining for us is all about pushing boundaries, exploring new possibilities, and approaching challenges with fresh perspectives. It’s a mindset we cultivate not only internally, but also with every project we take on for our clients. From digital campaigns to redefined brand strategies, we continually look for ways to reimagine what’s possible and deliver innovative, impactful solutions.

Finally, we discuss our core values and a phrase that’s become our battle cry: LFG. And no—it’s not what you might think! For us, LFG is all about our team-first mentality. It’s about collaboration, pushing each other to the edge of innovation, and being adaptable. From leaning into bold ideas or pivoting when necessary, LFG reminds us to stay flexible and never settle. It’s how we thrive and how we help our clients crush their goals. What exactly does LFG stand for? Listen to find out!

Next week, we chat Big Game commercial winners and losers, so be sure to tune in!

— Brandon, Brenda, Claudia, Roop and Sam

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