Just because a marketing channel worked last year doesn’t mean it automatically deserves a spot in next year’s budget.
With 2027 planning in full swing, Sam and Roop are back on Little Talks to talk about which marketing channels are actually worth your time and money.
Google search isn’t dead, AI search is becoming harder to ignore, LinkedIn is expensive (but sometimes worth every penny), and YouTube might deserve a little more love. And yes, email is still very much alive.
They also get into Meta, Reddit, TikTok, and why trying something new isn’t a bad idea, as long as there’s a reason behind it.
The point isn’t to abandon the channels you’re already using. It’s to make sure they’re still reaching the right people and doing something worthwhile for your business.
Because “we’ve always done it this way” probably shouldn’t be the reason something makes your 2027 marketing plan.
See you in two weeks for more Little Talks.
— Claudia, Sam, and Roop
