Media + Analytics
The digital media and advertising world is always changing—literally every day—and with so many media channels and tactics to choose from, it can be overwhelming.
This is where we come in with decades of B2B media marketing expertise. Using analytics and data-driven insights for both traditional and digital media, we’ll develop a media & measurement plan designed to reach your B2B target audience, grab their attention, and get business results.
Even better, as a full-service digital and media agency, we’ll combine that thinking with creative content uniquely designed for each marketing channel to truly inspire action from your target audience.
Services
Media Strategy & Planning
Media Mix Modeling
Measurement Planning
Media Buying - Digital & Traditional
Digital Media Optimization
Data Strategy & Decision-Ready Analytics
One Department. Not Two.
Media and analytics usually live in separate silos. That’s a problem, because your business goals don’t. Our Media & Analytics team is fully integrated, so your media and measurement is planned, campaigns are executed, and every single tactic is optimized with one thing in mind: blowing your KPI goals out of the water.
Waiting = Wasting
When your data is decision-ready, your campaigns can be optimized more quickly and your media budget can produce more business results. Instead of waiting to deliver a laundry list of insights in the next quarterly report, our team of analysts and campaign managers can act in real time to reallocate budgets, shift targeting, and optimize creative assets while campaigns are still live, and before your budget is spent. That means better performance today, and smarter insights for the next flight too.
We Give Proof, Not Promises
We don’t guess. We measure, model, prove and predict results by combining your media and business data with years of expertise and experience. By leveraging multi-touch attribution, incrementality testing, and predictive analytics, you’ll never be nervous walking into a board meeting again.
It’s pretty incredible to have a marketing partner that so seamlessly blends media and analytics with strategy and creative. When all of our digital marketing and advertising dollars are truly working together—creating content and optimizing it throughout the year—we’ve got hard-core numbers to share with the C-Suite. Proving what we’re doing in the marketing department is truly working.
Sean Hubbard
Marketing Communications Manager, Ditch Witch
When we first spoke with Littlefield Agency about digital marketing and media, we saw how much more reach and engagement we could get for our money by tapping into media channels that we’ve never tapped into before. But they’re never satisfied. Always bringing new thinking year after year. More impressive are the real conversions we see on our website and with our dealers.
Trent Guyer
VP Marketing & Digital Strategy, Grasshopper Mower
We’ve been so impressed with the thinking Littlefield’s digital media strategists bring to our B2B brand again and again. Just as important, they’re always measuring results and don’t wait until a quarter is over to optimize our digital media buys. They’re constantly adjusting to make our marketing and advertising dollars go further.
Kristin Hughes
Marketing Manager, American Augers
MORE B2B MARKETING SERVICES
Creative
Concept Development
Integrated Campaigns
Digital & Social Engagement
Video/Film/VR
Podcast Production
Website Development
Inbound Marketing
Content Planning, Creation & Distribution
Persona Development
Email Marketing
HubSpot CRM Auditing & Onboarding
HubSpot CRM Management
Research + Strategy
Brand Positioning
Brand Strategy
Messaging Strategy
Workshop Planning and Facilitation
Research
